2019
Branding, Packaging, UI/UX, Spatial
SUNRUN
A Solar Energy Rebranding Project
Sunrun believes there is a better, less expensive, cleaner way for families to power their homes. They believe that solar is a service where clean and affordable solar power can be generated on your roof that Sunrun owns, installs and manages. Sunrun thinks everyone should have the freedom to choose where they get their energy, to control their home's energy costs, and be safe from grid disruption. Consumers want access to affordable technology that enables energy generation, storage, and management. Sunrun knows this choice will ultimately help reduce the use of dirty fossil fuels as well as the need for expensive utility grid replacements.
The friendly brand voice of Sunrun is what has made Sunrun so trustworthy. It is necessary to convey the same energy and warmth visually so that Sunrun can be set apart from its competitors who focus more on its technical details and established service. Sunrun makes connections and encourages the community to be progressive by pushing for the use of renewable energy for the greater good. Switching over to solar energy seems expensive, daunting and risky. With this new brand identity, Sunrun will become relatable, relevant, and reassuring to new homeowners looking to make the switch to solar energy.
The logo is inspired by the act of converting the sun's energy into renewable energy and how Sunrun is the direct connection to these two sources of energy. Rounded corners and simple shapes are used to demonstrate the simplicity of Sunrun's friendly customer service and easy installment. The Sun Link logo is everything Sunrun Stands for. The Sun Link represents the simple act of converting solar power into renewable energy and the personal connection you feel with Sunrun. The logo communicates a fluid and energetic shape representing the fluid motion of renewable energy being used back and forth. The logo reinforces the idea that Sunrun is continually building a community through its service.
2019
Branding, Packaging, UI/UX, Spatial
SUNRUN
A Solar Energy Rebranding Project
Sunrun believes there is a better, less expensive, cleaner way for families to power their homes. They believe that solar is a service where clean and affordable solar power can be generated on your roof that Sunrun owns, installs and manages. Sunrun thinks everyone should have the freedom to choose where they get their energy, to control their home's energy costs, and be safe from grid disruption. Consumers want access to affordable technology that enables energy generation, storage, and management. Sunrun knows this choice will ultimately help reduce the use of dirty fossil fuels as well as the need for expensive utility grid replacements.
The friendly brand voice of Sunrun is what has made Sunrun so trustworthy. It is necessary to convey the same energy and warmth visually so that Sunrun can be set apart from its competitors who focus more on its technical details and established service. Sunrun makes connections and encourages the community to be progressive by pushing for the use of renewable energy for the greater good. Switching over to solar energy seems expensive, daunting and risky. With this new brand identity, Sunrun will become relatable, relevant, and reassuring to new homeowners looking to make the switch to solar energy.
The logo is inspired by the act of converting the sun's energy into renewable energy and how Sunrun is the direct connection to these two sources of energy. Rounded corners and simple shapes are used to demonstrate the simplicity of Sunrun's friendly customer service and easy installment. The Sun Link logo is everything Sunrun Stands for. The Sun Link represents the simple act of converting solar power into renewable energy and the personal connection you feel with Sunrun. The logo communicates a fluid and energetic shape representing the fluid motion of renewable energy being used back and forth. The logo reinforces the idea that Sunrun is continually building a community through its service.
