2016
Branding, Packaging

SCOPE

A Horoscope-Based Beer Line

Starting my own journey into beer was a tough one. I had no idea what IPA stood for. What the difference was between a pale ale versus an amber ale versus all the other ales out there. I was lost and it was hard for me to determine what drink I should try next. I saw that there were other young adults like me that were just starting out in their own beer adventures and were struggling to figure out what to order at the bar. Horoscopes are a great way to break the ice when it comes to millennials like me that are just getting to know people. So I thought, why not put the two together?

The packaging for Scope is inspired by vintage soda pops to be approachable and friendly to those who are anxious about trying beer for the first time. Its simple illustrations of each horoscope make it easy for first timers to know what to try. Scope is the new way of trying out beer for the first time. Don't know what to try? Try your own horoscope! Broaden your scope of beer with this set.