2021
Branding, Packaging, Website
LUCHADOR
(WIP)
A SUPER FUERTE Cannabis Line
Brand Strategy + Copywriting
by Ross Gardiner
Step into the ring with LUCHADOR! Super strong cannabis formulas that help you fight whatever the day brings. LUCHADOR was created by Carolina Vazquez Mitchell, Founder and Chief Scientific Officer of Ciencia Labs. Originally from Guadalajara, Carolina has created more than 60 cannabis products.
LUCHADOR is a high potency recreational cannabis brand known for creating some of the first strain-specific tinctures. Ciencia Lab's vision for the brand is modeled after Lucha Libre, an embodiment of a national character known for being bold, strong, passionate, and colorful. The vibrant and playful color palette are integrated proudly into the product and branding. Leaping off the shelves, as if from the top rope.
2021
Branding, Packaging, Website
LUCHADOR(WIP)
A SUPER FUERTE Cannabis Line
Brand Strategy + Copywriting
by Ross Gardiner
Step into the ring with LUCHADOR! Super strong cannabis formulas that help you fight whatever the day brings. LUCHADOR was created by Carolina Vazquez Mitchell, Founder and Chief Scientific Officer of Ciencia Labs. Originally from Guadalajara, Carolina has created more than 60 cannabis products.
LUCHADOR is a high potency recreational cannabis brand known for creating some of the first strain-specific tinctures. Ciencia Lab's vision for the brand is modeled after Lucha Libre, an embodiment of a national character known for being bold, strong, passionate, and colorful. The vibrant and playful color palette are integrated proudly into the product and branding. Leaping off the shelves, as if from the top rope.
