2018
Packaging, Branding, Photography, Motion

FICTION KITCHEN

A Film-Inspired Meal Kit

Team: Sally Lee, Amber Wang,

Angela Pak, Ally Xiao

Mentor: Gerado Herrera

Imagine eating Jake's Sandwich from the cartoon series, Adventure Time. With Fiction Kitchen, you can! You and your friends can now get all the ingredients from you favorite movie or TV show meal delivered to you. Fiction Kitchen is not you ordinary meal kit, it is about experiencing entertainment and food with your friends in a whole new way. When we started our research in creating a meal kit, we found out one thing: Meal kits are dying. In our fast paced world, the process of preparing a home-cooked meal is already too time consuming and too much work, and people don't realize that cooking takes time regardless and that a meal kit cannot solve that. So our team thought, "What if cooking can be seen as a fun experience instead? And what if a meal kit can provide feed you can't find anywhere else?

Fiction Kitchen is an affordable, themed based meal kit service that allows young working professionals to host small gatherings with friends and create an immersive bonding experience while establishing positive cooking habits at home. Fiction Kitchen isn't just about a home-cooked meal, but providing and exciting yet informative atmosphere that would further one's interest and knowledge about cooking. Fiction Kitchen's branding and packaging is entertaining, witty, and imaginative to communicate our idea that cooking can be a fun bonding opportunity! With its fun branding and sustainable packaging, Fiction Kitchen separates itself from any other meal kit by providing an entertaining opportunity of creating food a you can't get anywhere else.